William Hill is one of the most respected names in the world of sports betting, and they offer their services to both British punters and select members of the international community. In 2007, for example, they accepted wagers from residents of 169 nations in more than 60,000 events (the US is not one of them, though - here's a legit list of US gambling sites).
This review is meant to focus on some of their more notable features, from live streaming to an almost obscene number of banking options. By the time you're finished, you should have a clear idea of whether or not the company is right for you.
The business started in 1934, when the company's namesake founded it as a postal/telephone betting service. Following the legalization of British betting shops in 1961, it began an expansion phase. William Hill continued to grow throughout the 70s and 80s, and it first established an online presence in 1998 (with an Internet casino following in 2000). They began trading on the London Stock Exchange in 2002, and in 2012 William Hill became the first European operator to be given a license by the Nevada Gaming Commission.
When it comes to transaction methods, William Hill offers a truly impressive selection. There are 40 options currently available, although some are limited to specific countries or jurisdictions. With the exception of UKash and PaySafeCard, all methods are available for both deposit and withdrawal.
Minimum limits range from 5 to 25 GBP, while the largest maximum limits include Laser, Maestro, Visa, and MasterCard at 250,000 GBP each. The majority of deposits are handled instantly, although checks take up to 10 days from receipt and bank wires 3 to 5 days.
As an added incentive, using any of their deposit methods qualifies the player for a free wager worth 20 GBP. We'll have more details on that in the next section.
As a leader in the sportsbetting industry, William Hill offers the largest selections of markets that you'll ever come across. From baseball and snooker to darts and mixed martial arts, you'll be hard-pressed to find an athletic competition that's not covered. Special events like the World Cup and Olympics are also featured, so you'll never miss an opportunity to place a wager.
In most cases, each sport has hundreds of options per day when it's in season. These include commonplace wagers like point spreads and over/unders, but they also extend to a dizzying array of prop bets.
The promotional offers provided by William Hill change throughout the year, but you can always count on several to be available. The most common is their 20 GBP free wager, which is available to anyone who signs up, makes a deposit, and then wagers 10 GBP with at least 1/5 odds.
Another favorite is their insurance for accumulators (which American gamblers will recognize as a "parlay"). This offer allows you to pick six teams or more, and you'll receive a refund up to 25 GBP if you miss by just one team.
Greyhound and horse racing fans should be pleased, as the site promises the best odds for such events. If you come across a better price at a competing site after making a wager, just point it out to William Hill and they'll pay the difference.
Another one of my favorite soccer promotions involves goal scoring. If you bet on a player to score the first goal of the game, but he gets the second instead, the site will refund your wager up to 50 GBP.
This form of betting allows gamblers to make wagers while games are in progress, and William Hill is on the cutting edge of this increasingly popular trend. Numerous markets are available, and in-game stats put all the necessary information right at your fingertips.
Thanks to live streaming, punters can now watch the events they've wagered on, regardless of what part of the world they live in. While other sports are shown on occasion, the most common are cricket, tennis, soccer, and basketball. Irish and UK horse racing are also available, although you'll need to have a wager placed on a race in order to see it.
While their online casino has received its fair share or criticism, the William Hill sportsbook continues to remain one of the most successful online destinations for bettors. Their live betting and live streaming options rank them among the most advanced sportsbetting sites on the planet, and their public trading ensures a degree of transparency not found at most Internet gambling sites.